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[博客來網路書店歡迎您]博客來-Brand Aid- An Easy Reference Guide to Solving Your Toughest Branding Probl博客來網路書店,博客來網路書局,博客來書店,
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position
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博客來-Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position博客來訂書網址:http://www.books.com.tw/exep/assp.php/87926/products/F010187747
Branding consultant VanAuken presents advice on brand management in the form of textual explanation, brief case studies, and checklists. He organizes the material into sections that deal with brand design, building the brand, brand leveraging, and research and measurement. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
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